Grassfields

Engaged HHS for FB & IG Ads 
Generated $1.3m in 4 months

0 X
ROAS
$ 0 K
record sales day
10 %
repeat buyer rate
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About Client / Campaign

Grass-fields offer high quality and ethically made African inspired fashion. Their vibrant products were perfect for social media.

This campaign centered around clever promotional strategies. Resulting in some dramatic sales days. 

We now utilize some of the same breakthrough methods in other campaigns.   

Problem / Goal

Grass fields came to us from another agency. They weren’t spending enough on ads to generate any real impact (only $7k p/m). 

They had a bigger goal: Generating $1M+ in sales from Facebook and Instagram ads. 

Doing that in a short period of time requires an airtight strategy and funnels. Ramping up ad spend without those in place will result in disaster. 

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Opportunities We Discovered

Offers and creatives that looked promising for rapid scale cold traffic.

Funnels were not set up properly. And their website conversion rate was a measly 1%

Fixing the supply chain so it could handle increased demand

No prior use of flash sales, new collection launches or prewarming audiences

Solution

4 Stage Fashion Accelerator Funnel

To prepare for high ad spend

Creative Testing System

Needed to test a lot. Spent 10% of daily budget testing creatives. Inc: images, videos and carousel ads.

Product Pages vs Collections Pages

Split traffic between these for diversification.

Breakthrough 1: Flash Sales

Our black friday sale generated $100k in a single day

Breakthrough 2: New collection launches

Prewarmed audiences. Building suspense helped us achieve $30 - 40K launch days.

More Cases Studies

GRASS-FIELDS

Achieving 7.6x ROAS from FB and IG Ads and over $1M in revenue

$1.3M+

Revenue Generated

7.6x

ROAS Facebook & Instagram

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ONEPIECE

Sold $700k of product in 90 days at a 6x+ ROAS

$700k

Sales

6.37x

ROAS

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BELLA ELLA BOUTIQUE

Increased monthly sales with an average of 200%

$1M

Total sales in 90 days

$25k

Record sales day

DEBBIELYNN

Generating $1.2m in the first calendar year of brand launch

84x

Revenue Growth

2.5x

ROAS at Scale

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LOVE AMBER X

Tripling sales for in 90 days

337%

Revenue growth in 90 days

211%

Increase in traffic to store

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SARAH JANE

Increased Revenue 5.5x in 90 days

3.85x

ROAS

400%

Revenue increase after 30 days

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KNOTTEN​

Increased sales 3.5x in 30 Days

$76k

Sales increase in 30 days

140%

ROAS at scale

Let’s Talk About Your Revenue Goals

Maybe we can generate results like this for you. Schedule a call today. We’ll have a no obligation chat about your business.