Love Amber X (based in the UK) sell baltic amber jewellery. For kids and adults.
They were playing it safe with Facebook ads. Only using retargeting. Hesitant to push it because of low profit margins.
This campaign is a great example of what you can do on a small budget.
Love Amber X were struggling to make advertising work; due to low margins. Which is very common in the jewellery market.
Their goal was to get a better return on advertising.
We had to be lean and strategic to get sales for £2 (ad spend) per purchase.
Achieving 7.6x ROAS from FB and IG Ads and over $1M in revenue
ROAS Facebook & Instagram
Sold $700k of product in 90 days at a 6x+ ROAS
Increased monthly sales with an average of 200%
Total sales in 90 days
Record sales day
Generating $1.2m in the first calendar year of brand launch
ROAS at Scale
Tripling sales for in 90 days
Revenue growth in 90 days
Increase in traffic to store
Increased Revenue 5.5x in 90 days
Revenue increase after 30 days
Increased sales 3.5x in 30 Days
Sales increase in 30 days
ROAS at scale