Purchasing online vs in-store shopping

online shopping

The online store has grown immensely over the last few years. This has been accelerated by the global pandemic and online innovations. However, there is still a growing need for the in-store shopping experience. Especially since the world returns to some form of normality. There are demands on online stores to offer highly personalised experiences […]

Brand marketing: a new brand vs an existing one

In the world of performance marketing, we handle all types of brand marketing. Mostly, our clients are either starting to grow and looking for experts who know how to scale or unhappy with their previous agency. Performance marketing, in short, is? brand marketing based on metrics. In the past, it was easier for agencies to […]

Importance of Owning First-Party Data

first-party data

Your average retail store and company have migrated online today, and as they have they have started to own first-party data. As more people use online in their day-to-day lives, the question of privacy and data use has grown. More recently, companies such as Apple (link to iOS blog) and Google have introduced privacy measures […]