The 4 Secrets to Content Marketing for eCommerce

Google has recently announced that it will be following Apple’s iOS 14.5 update and implementing its own privacy and use of information procedures for Android that will require users to opt-in before receiving marketing from brands and businesses. This also means that ad tracking on Android will be next to impossible if a user chooses […]

5 Strategies for Customer Segmentation in E-Commerce You Might Not Have Thought Of

When you first set up your eCommerce business, did you spend hours pouring over target audience worksheets, building the perfect customer avatar for your company? Maybe you even gave them a name and stuck a picture on your pinboard to help you focus on your customers as you developed products and marketing messaging for your […]