The 4 Secrets to Content Marketing for eCommerce
Google has recently announced that it will be following Apple’s iOS 14.5 update and implementing its own privacy and use of information procedures for Android that will require users to opt-in before receiving marketing from brands and businesses. This also means that ad tracking on Android will be next to impossible if a user chooses […]
5 Strategies for Customer Segmentation in E-Commerce You Might Not Have Thought Of
When you first set up your eCommerce business, did you spend hours pouring over target audience worksheets, building the perfect customer avatar for your company? Maybe you even gave them a name and stuck a picture on your pinboard to help you focus on your customers as you developed products and marketing messaging for your […]
10 Brands Creating Click-Worthy Facebook & Instagram Ads From User-Generated Content
Last year, Facebook announced that there were more than 6 million active advertisers on its platform. You only need to take a quick look through your Facebook or Instagram feeds to see just how many brands are fighting for space and customer engagement with every scroll. And it’s not just ads from competing retailers, but […]
