ABOUT HEAVY HEAD SOCIAL
We're built different, because we've been in your shoes.
WE’VE BEEN IN YOUR SHOES
We didn’t start as an agency. We started in fashion.
Before Heavy Head Social, we spent more than 15 years working inside fashion businesses. From running stores and building brands to managing retail teams and international operations.
So when we work with a fashion brand today, we understand the commercial realities behind the ad account: stock, margins, bestsellers, launches, seasonality and changing customer demand.
You don’t have to teach us how fashion works.
WHY FASHION EXPERIENCE MATTERS
Meta doesn’t operate in a vacuum. Neither do we.
What happens across your business changes what should happen in Meta.
A bestseller running low on key sizes shouldn’t keep scaling. A new collection needs budget at the right time. A higher-margin product can justify a different acquisition cost.
That’s the difference fashion experience makes: better advertising decisions based on what’s actually happening in the business.
THE HEAVY HEAD SOCIAL STORY
From fashion operators to fashion-only agency.
Before starting Heavy Head Social, Christiaan spent more than 15 years in fashion and eCommerce, running stores and building fashion businesses in the Netherlands.
He founded Heavy Head Social in 2017 to build the kind of agency he would have wanted on the other side: one that understood the business behind the advertising.
Hollie joined in 2020 after 15+ years in fashion retail and operations, including leading retail teams and training 900 staff for Primark’s first Boston store.
Since then, we’ve worked exclusively with fashion brands, managing Meta Ads for 100+ brands across 12 countries.
Christiaan Vermeulen
Founder
15+ years in fashion & eCommerce
Hollie Ennis
Head of Operations
15+ years in fashion retail & operations
PROVEN ACROSS 100+ FASHION BRANDS
We’ve helped fashion brands generate over $150 million in revenue.
Different products. Different customers. Different markets. One thing in common: fashion.
Diffusion
Reversed a 30% revenue decline and built a profitable paid acquisition system within 6 months
264%
Year on Year Growth
8x
Average MER
Denoa Label
Seasonal demand alignment and conversion-driven creatives generated 162% YoY growth and 7.9x MER in 12 months.
162%
Year on Year Growth
7.9x
Marketing Efficiency Ratio
Sullen Clothing
Stock-aligned campaigns and conversion-driven creatives generated 311% revenue growth and 10,200+ new customers in 4 months.
311%
Increase in Revenue
$100k+
Record Sales Day
Grass Fields
Product drop execution and traffic diversification generated $1.3M revenue and 266% growth in 4 months.
266%
Increase in Revenue
$1.3m
Revenue Generated
27 Miles Malibu
Seasonal product timing and margin optimisation generated 331% revenue growth and 130% MER increase in 4 months.
331%
Increase in Revenue
130%
Increase in MER
Beautiful Bastard
Bestseller-led scaling and profit-first campaigns generated 157% YoY growth and $2M+ revenue in 8 months.
157%
Year on Year Growth
$2M+
In Revenue Generated
Onepiece
Multi-market funnel setup and cold audience expansion generated $700k revenue at 6.37x ROAS in 90 days.
$700k
Sales In 90 Days
6.37x
ROAS From Meta Ads
Battle Cat Co
Growing revenue by 149% without sacrificing efficiency, holding MER flat while lifting AOV by 167%.
149%
Year on Year Growth
167%
Increase in AOV
Izabel London
Customer acquisition focus and extensive product catalog management generated 150% revenue growth and 103% MER increase in 12 months.
150%
Increase in Revenue
103%
Increase in MER
Adorn Pili
Product-focused messaging and visual storytelling generated 183% revenue growth and 238% new customer increase in 4 months.
183%
Increase in Revenue
238%
Increase in New Customers
OOSC Clothing
Seasonal timing and high-margin focus generated 350% revenue growth and 529% Meta sales increase in 6 months.
350%
Increase in Revenue
529%
Meta Sales Increase
Bella Ella Boutique
Collection-based scaling and funnel optimisation generated $1.07M additional sales and $25k+ record day in 4 months.
$1.07m
Additional Sales in 4 Months
$25k+
Record Sales Day
Holy Pals
Pre-warming campaigns and pre-order strategy generated 196% Q4 growth and 583% Meta sales increase.
196%
Year on Year Growth
583%
Meta Sales Increase
Olympvs Jeans
Benefit-driven messaging and audience segmentation generated 533% revenue growth and 4.3x MER in 5 months.
533%
Increase in Revenue
4.3x
Marketing Efficiency Ratio
META ADS, MANAGED DIFFERENTLY
We run your Meta Ads. You run your fashion brand.
Heavy Head Social takes ownership of Meta for your brand. From strategy and campaign management to budgets, optimisation, creative and reporting.
But we don’t manage it like an isolated marketing channel. Our decisions are informed by what’s happening across your products, stock, margins, launches and customer acquisition.
Simple on the surface: we manage your Meta Ads. Behind it sits years of fashion and commercial experience.
READY TO HAND OVER META?
Put your Meta Ads in the hands of people who've run fashion businesses.
We’ve managed Meta for 100+ fashion brands, backed by decades of experience working inside the industry.
