WHAT WE DO
We manage Meta Ads for fashion brands.
Campaigns, budgets, creative and day-to-day optimisation. Managed by people who understand the products, stock, margins and launches behind the account.
META ADS, MANAGED DIFFERENTLY
Everything Meta. Handled.
Heavy Head Social takes ownership of Meta for your brand. From strategy and campaign management to budgets, optimisation, creative and reporting.
But we don’t manage it like an isolated marketing channel. Our decisions are informed by what’s happening across your products, stock, margins, launches and customer acquisition.
You get a team that can run Meta without needing you to teach them fashion along the way.
WHY HEAVY HEAD SOCIAL
Meta management from people who understand fashion.
Running Meta well for a fashion brand takes more than knowing Ads Manager. The products you sell, the stock you hold, your margins, launches and seasonal demand all affect where your budget should go.
That commercial context shapes how we manage your account every day.
01
01
Fashion experience
We’ve worked inside fashion ourselves and with more than 100 fashion brands, so you don’t have to explain how stock, launches, seasonality or product movement affect advertising.
02
02
Proactive ownership
We don’t wait for you to tell us what to change. We watch the account and the business around it, spot issues early and advise you on what we think should happen next.
03
03
Commercial thinking
We look beyond Meta’s dashboard to product performance, margins, new-customer acquisition and the economics that determine whether growth actually makes sense.
HOW WE MANAGE META
The thinking behind every decision we make.
Meta is the channel we manage. But the decisions we make inside it are driven by what’s happening across your fashion business.
01
01
Product first
We use real product performance to identify what has the strongest opportunity to acquire customers and scale.
Rather than treating every product equally, we pay attention to what’s actually moving, where demand is building and which products have the stock and margin to support more spend.
02
02
Profit before ROAS
We look beyond Meta’s reported ROAS to margins, MER, aMER and the economics that determine whether growth actually makes sense.
The goal isn’t simply to make the ad account look good. It’s to use Meta to acquire customers and grow revenue at an efficiency that works for the business.
03
03
Performance creative
We turn your existing shoots, product content and UGC into ads designed to sell, then use performance data to guide what comes next.
That means identifying the products, messages and formats creating demand, and building more creative around what the data tells us is working.
04
04
Day-to-day Meta management
We manage campaigns, budgets, testing, optimisation and scaling day to day, adapting around launches, stock levels, product performance and seasonality.
You don’t need to tell us when to increase a budget, cut an underperformer or change direction. That’s what you’re hiring us to manage.
REPORTING & COMMERCIAL VISIBILITY
Know what’s working. And what to do next.
Reporting shouldn’t just tell you what happened last month.
We track Meta alongside the numbers that matter to the business, including MER, aMER, new-customer acquisition, product performance and profitability.
That gives us a clearer picture of what’s actually driving growth, and gives you visibility into the decisions we’re making with your budget.
Weekly Strategy Sheet
Live breakdown of performance, profitability, and new customer metrics, updated weekly. We track MER, aMER, nCPA, profit, and retention in one place, so every decision is grounded in real numbers, not gut feel.
Bestseller Tracker
Weekly visibility on your top-performing products, ranked by sales, new vs. returning buyers, and revenue share over time. We use this to double down on what’s working and stop wasting spend on slow movers.
MER + aMER Calculator
Know your numbers before you grow, and as you grow. This tool tracks your break-even MER, aMER, and profit margins based on real-time AOV, costs, and spend. We use it to guide decisions at every stage of growth, so scale never comes at the expense of profit.
Annual Growth Tracker
We don’t just optimise weekly. We plan and measure performance across seasons, launches, and entire growth cycles. Our Annual Growth Tracker gives you a clear view of revenue trends, ad spend efficiency, AOV, retention, and profitability, so you grow with clarity, not chaos.
PERFORMANCE CREATIVE
We turn your content into ads built to sell.
You don’t need another agency asking you to produce endless amounts of content.
We use your product shoots, UGC and existing brand content to build Meta-ready creative around the products and messages with the strongest opportunity to acquire customers.
Then we use performance data to understand what’s working, what needs another iteration and where the next creative opportunity sits.
Creative is part of the Meta service, not another thing for you to manage.
PROVEN ACROSS 100+ FASHION BRANDS
We’ve helped fashion brands generate over $150 million in revenue.
Different products. Different customers. Different markets. One thing in common: fashion.
Diffusion
Reversed a 30% revenue decline and built a profitable paid acquisition system within 6 months
264%
Year on Year Growth
8x
Average MER
Denoa Label
Seasonal demand alignment and conversion-driven creatives generated 162% YoY growth and 7.9x MER in 12 months.
162%
Year on Year Growth
7.9x
Marketing Efficiency Ratio
Sullen Clothing
Stock-aligned campaigns and conversion-driven creatives generated 311% revenue growth and 10,200+ new customers in 4 months.
311%
Increase in Revenue
$100k+
Record Sales Day
Grass Fields
Product drop execution and traffic diversification generated $1.3M revenue and 266% growth in 4 months.
266%
Increase in Revenue
$1.3m
Revenue Generated
27 Miles Malibu
Seasonal product timing and margin optimisation generated 331% revenue growth and 130% MER increase in 4 months.
331%
Increase in Revenue
130%
Increase in MER
Beautiful Bastard
Bestseller-led scaling and profit-first campaigns generated 157% YoY growth and $2M+ revenue in 8 months.
157%
Year on Year Growth
$2M+
In Revenue Generated
Onepiece
Multi-market funnel setup and cold audience expansion generated $700k revenue at 6.37x ROAS in 90 days.
$700k
Sales In 90 Days
6.37x
ROAS From Meta Ads
Battle Cat Co
Growing revenue by 149% without sacrificing efficiency, holding MER flat while lifting AOV by 167%.
149%
Year on Year Growth
167%
Increase in AOV
Izabel London
Customer acquisition focus and extensive product catalog management generated 150% revenue growth and 103% MER increase in 12 months.
150%
Increase in Revenue
103%
Increase in MER
Adorn Pili
Product-focused messaging and visual storytelling generated 183% revenue growth and 238% new customer increase in 4 months.
183%
Increase in Revenue
238%
Increase in New Customers
OOSC Clothing
Seasonal timing and high-margin focus generated 350% revenue growth and 529% Meta sales increase in 6 months.
350%
Increase in Revenue
529%
Meta Sales Increase
Bella Ella Boutique
Collection-based scaling and funnel optimisation generated $1.07M additional sales and $25k+ record day in 4 months.
$1.07m
Additional Sales in 4 Months
$25k+
Record Sales Day
Holy Pals
Pre-warming campaigns and pre-order strategy generated 196% Q4 growth and 583% Meta sales increase.
196%
Year on Year Growth
583%
Meta Sales Increase
Olympvs Jeans
Benefit-driven messaging and audience segmentation generated 533% revenue growth and 4.3x MER in 5 months.
533%
Increase in Revenue
4.3x
Marketing Efficiency Ratio
READY TO HAND META OVER?
You run your fashion brand. We’ll run your Meta Ads.
From campaigns and budgets to creative and day-to-day optimisation, we take responsibility for Meta with the fashion experience to understand the business behind the numbers.
