LTV – Why it is the most important marketing metric
![LTV](https://www.heavyheadsocial.com/wp-content/uploads/2022/05/38662-HeavyHeadSocial-600x300-MCJ-2.01.png)
LTV or your CLTV (Customer Lifetime Value) is the most important metric for any fashion eCommerce business. The reason for this is that it gives a good indication of a brand’s current and future health. Internally we always say that the repeat customer rate (which is of course a big part of the customer lifetime […]