Coming Soon: No ad tracking on Android (and your eCommerce store)
Google has recently announced that it will be following Apple’s iOS 14.5 update and implementing its own privacy and use of information procedures for Android that will require users to opt-in before receiving marketing from brands and businesses. This also means that ad tracking on Android will be next to impossible if a user chooses […]
4 Reasons For Product Videos In E-Commerce
It’s no secret that video is the most engaging and emotionally captivating medium. However, it is still so young in the world of fashion e-commerce. This under-utilized, immersive multi-medium can convert window shoppers into repeat customers, increase product confidence and build brand trust. Ultimately, fashion brands want to build a loyal customer base and increase […]
What is marketing efficiency ratio (MER) and using it in eCommerce
Many agencies will have been anticipating changes to analytics once iOS 14.5 is rolled out, and as a result, we’re looking at new metrics like marketing efficiency ratio. As an advertising agency specialising in Facebook ads for eCommerce we have been waiting for the rollout for months. This update is an important one, as with […]
The 4 Secrets to Content Marketing for eCommerce
Google has recently announced that it will be following Apple’s iOS 14.5 update and implementing its own privacy and use of information procedures for Android that will require users to opt-in before receiving marketing from brands and businesses. This also means that ad tracking on Android will be next to impossible if a user chooses […]
