What to expect from marketing in 2022
We know that you probably hear this every year, but we’re serious when we say that marketing in 2022 is going to be nothing that you’ve ever seen before. Digital marketing trends in 2022 are about to show a new side of marketing we didn’t think was possible a few years ago, and introduce us […]
Creative Tips For Black Friday
One of the main focuses, or stressors, when it comes to Black Friday is deciding which creatives and creative strategy to use. Similarly, the Black Friday creative strategy will also vary between different marketing tools and platforms such as Facebook, Instagram, email and SMS. Your Black Friday creative strategy will be largely subjective, but the […]
Key Takeaways From The Black Friday Summit
5 Trends that will impact BFCM into 2022 There’s a lot going on here with Black Friday now just a little over a month away. Our preparation started a while back, but we are aware of the value that connecting with other thought leaders and agencies can bring to boost our own success. The Black […]
Black Friday Fever: Black Friday Strategies
Black Friday is nearly here and we’re all, admittedly, gripped by Black Friday Fever, making a concerted effort to implement Black Friday strategies in the run-up to the big weekend. We understand how important it is to be prepared for Black Friday, to be able to deliver the best for our clients, so, we thought […]
Black Friday Prep Has Started
The highly anticipated Black Friday sales weekend is nearly upon us, and if you haven’t started your Black Friday prep now then you’re already missing a beat. This year, things just feel different, and everything seems like it’s coming sooner than ever before. Like we’ve already noticed, Christmas sales started picking up in July. As […]
Helping Brands Evolve with Trends
One of the most important aspects of eCommerce is staying relevant and continuously increasing your reputation. As a result, the most “in-touch” brands are normally the biggest winners, and continue to not only retain their customers but win new ones. Why? Because if an online brand can speak to a variety of people in different […]
TikTok – The Future of Advertising?
What you need to know about TikTok “Don’t make ads, make TikToks” and “Where Hollywood meets marketing” is what differentiates TikTok from the rest of its competitors in the social media space such as Facebook, Instagram and, to a lesser extent, Pinterest. A relatively new player to the game, it has been making waves with […]
Are You Ready For A Season Change?
The intense summer heat has started to dim, the wind has become a bit crisper and the mornings a little chillier. As Autumn and Fall unfold, the world begins to replace their sundowners for the cosy indoors and staying closer to the fire. This transitional time of the year means everyone is already starting to […]
eCommerce and Fashion Are Made For One Another
The fashion industry has been revolutionised since the eCommerce industry boomed. Today, eCommerce and Fashion are interlinked like no other two industries due to the way they complement one another. As a result, this relationship has seen the rise of smaller brands that wouldn’t have stood a chance against the more established fashion giants in […]
iOS 14.5 Attribution + MER Update
Since Apple rolled out its iOS 14.5 privacy update, more people have updated their phones and the impact this is having on attributed sales and digital marketing has become clearer. Equally as important is the role that the marketing efficiency ratio, discussed here (link), plays and is going to play in the future. The Current […]
