Whatsapp vs SMS Marketing

Whatsapp marketing and SMS marketing are two relatively newer forms of marketing available to brands and marketers alike. The question is: which one is right for your business? Before we get into this, it must be said that both forms of communication are almost guaranteed eyes on your brand. The majority of people today (especially […]

Best Shopify Apps for Your eCommerce Store

When managing online stores it’s good to know what the best Shopify apps are so that you can give your eCommerce business the best chance of succeeding. There are a whole lot of Shopify apps to choose from, so it’s good to know which ones agencies like ourselves use and what they’re capable of. As […]

What’s new with TikTok ads?

After becoming the fastest growing social media company in the world, it’s not surprise that TikTok ads are becoming more and more popular with digital marketers and brands. The goal of every social media company has always been monetization, but it’s slightly different for TikTok. While brands are investing in advertising on TikTok, they still […]

LTV – Why it is the most important marketing metric


LTV or your CLTV (Customer Lifetime Value) is the most important metric for any fashion eCommerce business. The reason for this is that it gives a good indication of a brand’s current and future health. Internally we always say that the repeat customer rate (which is of course a big part of the customer lifetime […]

Why you should be using SMS marketing

sms marketing

Brands and marketers are always looking for new ways to communicate with customers, and SMS marketing is growing rapidly. Traditionally, in the online sense, brands were focused on Facebook, Instagram, Google and email marketing. These three forms of marketing gave brands a way of connecting with their customers throughout the journey. An ad would attract […]

4 Ways To Choose The Right Performance Agency

performance agency

For many growing brands and online stores, there comes a time when you would consider hiring a performance agency. There can be many reasons why you would do this, the most common one being a more hands-off approach.  This does not mean that you’re forgetting about your business. Rather, it means that you get experts […]

Engaging your email list without open rate data


When Apple released its iOS 14.5 update, many marketers (slightly dramatically) saw their careers flashing before their eyes. What are we going to do now? How are we going to contend with people having control over the ads they see? Why would Apple do this to us? And in the age of the collective freakout, […]

Purchasing online vs in-store shopping

online shopping

The online store has grown immensely over the last few years. This has been accelerated by the global pandemic and online innovations. However, there is still a growing need for the in-store shopping experience. Especially since the world returns to some form of normality. There are demands on online stores to offer highly personalised experiences […]

Brand marketing: a new brand vs an existing one

In the world of performance marketing, we handle all types of brand marketing. Mostly, our clients are either starting to grow and looking for experts who know how to scale or unhappy with their previous agency. Performance marketing, in short, is? brand marketing based on metrics. In the past, it was easier for agencies to […]

Importance of Owning First-Party Data

first-party data

Your average retail store and company have migrated online today, and as they have they have started to own first-party data. As more people use online in their day-to-day lives, the question of privacy and data use has grown. More recently, companies such as Apple (link to iOS blog) and Google have introduced privacy measures […]