Importance of Owning First-Party Data
![first-party data](https://www.heavyheadsocial.com/wp-content/uploads/2022/02/1201519306455128-HeavyHeadSocial-1200x627-HO-9.01-1024x535.png)
Your average retail store and company have migrated online today, and as they have they have started to own first-party data. As more people use online in their day-to-day lives, the question of privacy and data use has grown. More recently, companies such as Apple (link to iOS blog) and Google have introduced privacy measures […]