OUR BLOG
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Whatsapp vs SMS Marketing
Whatsapp marketing and SMS marketing are two relatively newer forms of marketing available to brands and marketers alike. The question is: which one is right
Psychological Triggers in Marketing
These psychological triggers are borrowed from Robert Cialdini’s book “Influence: The Psychology of Persuasion” – a must-read if you work in marketing or sales. Marketing
Best Shopify Apps for Your eCommerce Store
When managing online stores it’s good to know what the best Shopify apps are so that you can give your eCommerce business the best chance
What makes TikTok ad creative different?
When getting started with TikTok ad creative, forget about everything you knew about creative and ads because this platform is entirely different. Our main word
What’s new with TikTok ads?
After becoming the fastest growing social media company in the world, it’s not surprise that TikTok ads are becoming more and more popular with digital
Summer Fashion Trends 2022
Summertime sadness? Not us. What is it about summer fashion that gets everyone in a good mood? It’s simply a feeling, and as fashion is
LTV – Why it is the most important marketing metric
LTV or your CLTV (Customer Lifetime Value) is the most important metric for any fashion eCommerce business. The reason for this is that it gives
Text-based vs Creative Emails – What works better?
How do you create your emails? Or, rather, what do you think of when you imagine an email? Is it a neatly designed image-based email
Why you should be using SMS marketing
Brands and marketers are always looking for new ways to communicate with customers, and SMS marketing is growing rapidly. Traditionally, in the online sense, brands
4 Ways To Choose The Right Performance Agency
For many growing brands and online stores, there comes a time when you would consider hiring a performance agency. There can be many reasons why
Engaging your email list without open rate data
When Apple released its iOS 14.5 update, many marketers (slightly dramatically) saw their careers flashing before their eyes. What are we going to do now?
Purchasing online vs in-store shopping
The online store has grown immensely over the last few years. This has been accelerated by the global pandemic and online innovations. However, there is
Brand marketing: a new brand vs an existing one
In the world of performance marketing, we handle all types of brand marketing. Mostly, our clients are either starting to grow and looking for experts
Review of Shopify’s eCommerce Trends for 2022
Shopify has recently released its Future of Commerce Trend Report for 2022 in order to help marketers and brand owners navigate the ever-changing landscape of
Importance of Owning First-Party Data
Your average retail store and company have migrated online today, and as they have they have started to own first-party data. As more people use
Why every fashion brand needs key products
Every fashion brand starts somewhere. And every fashion brand, at its core, has key products that separate it from the rest. However, as fashion has
Klaviyo for Fashion eCommerce
Email marketing with Klaviyo, at its core, is essential to any eCommerce business. It allows online stores to reach a wider audience, nurture subscribers, and
First Steps into the Metaverse
If you’ve been paying attention to the (sometimes scary) technological advances in the world today then you’ve surely come across the term “metaverse”. it’s safe
The Benefits of Combined Marketing
For any retail or online store that incorporates digital marketing into their strategy, it’s always important to have a deep understanding of the channels that
Why choose us over an in-house team?
The eCommerce world continues its rapid growth, as seen by the most recent Black Friday where a number of our clients hit goals that even
What to expect from marketing in 2022
We know that you probably hear this every year, but we’re serious when we say that marketing in 2022 is going to be nothing that
Creative Tips For Black Friday
One of the main focuses, or stressors, when it comes to Black Friday is deciding which creatives and creative strategy to use. Similarly, the Black
Key Takeaways From The Black Friday Summit
5 Trends that will impact BFCM into 2022 There’s a lot going on here with Black Friday now just a little over a month away.
Black Friday Fever: Black Friday Strategies
Black Friday is nearly here and we’re all, admittedly, gripped by Black Friday Fever, making a concerted effort to implement Black Friday strategies in the
Black Friday Prep Has Started
The highly anticipated Black Friday sales weekend is nearly upon us, and if you haven’t started your Black Friday prep now then you’re already missing
Helping Brands Evolve with Trends
One of the most important aspects of eCommerce is staying relevant and continuously increasing your reputation. As a result, the most “in-touch” brands are normally
TikTok – The Future of Advertising?
What you need to know about TikTok “Don’t make ads, make TikToks” and “Where Hollywood meets marketing” is what differentiates TikTok from the rest of
Are You Ready For A Season Change?
The intense summer heat has started to dim, the wind has become a bit crisper and the mornings a little chillier. As Autumn and Fall
eCommerce and Fashion Are Made For One Another
The fashion industry has been revolutionised since the eCommerce industry boomed. Today, eCommerce and Fashion are interlinked like no other two industries due to the
iOS 14.5 Attribution + MER Update
Since Apple rolled out its iOS 14.5 privacy update, more people have updated their phones and the impact this is having on attributed sales and
Coming Soon: No ad tracking on Android (and your eCommerce store)
Google has recently announced that it will be following Apple’s iOS 14.5 update and implementing its own privacy and use of information procedures for Android
4 Reasons For Product Videos In E-Commerce
It’s no secret that video is the most engaging and emotionally captivating medium. However, it is still so young in the world of fashion e-commerce.
What is marketing efficiency ratio (MER) and using it in eCommerce
Many agencies will have been anticipating changes to analytics once iOS 14.5 is rolled out, and as a result, we’re looking at new metrics like
The 4 Secrets to Content Marketing for eCommerce
Google has recently announced that it will be following Apple’s iOS 14.5 update and implementing its own privacy and use of information procedures for Android
5 Strategies for Customer Segmentation in E-Commerce You Might Not Have Thought Of
When you first set up your eCommerce business, did you spend hours pouring over target audience worksheets, building the perfect customer avatar for your company?
10 Brands Creating Click-Worthy Facebook & Instagram Ads From User-Generated Content
Last year, Facebook announced that there were more than 6 million active advertisers on its platform. You only need to take a quick look through
3 Solid Ways To Skyrocket e-Commerce Sales With Facebook & IG Ads
Are you ready to start scaling your brand to 6 figures and beyond with Facebook & Instagram Ads? If you are, then you’re in luck
10 Ways To Increase Average Order Value On e-Commerce Stores
1. Offer a free shipping threshold to increase average order value Ready to increase the ROI on your store with the same amount of effort?
