Text-based vs Creative Emails – What works better?


How do you create your emails?  Or, rather, what do you think of when you imagine an email?  Is it a neatly designed image-based email that is visually appealing, or is it a regular email that’s used for work comms or basic conversation?  Advertising today is intrinsically image and video-based.  Think Facebook, Instagram, TikTok and […]

Engaging your email list without open rate data


When Apple released its iOS 14.5 update, many marketers (slightly dramatically) saw their careers flashing before their eyes. What are we going to do now? How are we going to contend with people having control over the ads they see? Why would Apple do this to us? And in the age of the collective freakout, […]