Psychological Triggers in Marketing

These psychological triggers are borrowed from Robert Cialdini’s book “Influence: The Psychology of Persuasion” – a must-read if you work in marketing or sales. Marketing is inherently linked to psychology and psychological triggers. These triggers drive everything from buying behaviour to brand loyalty. It’s the job of the marketer to get into the minds of […]

Best Shopify Apps for Your eCommerce Store

When managing online stores it’s good to know what the best Shopify apps are so that you can give your eCommerce business the best chance of succeeding. There are a whole lot of Shopify apps to choose from, so it’s good to know which ones agencies like ourselves use and what they’re capable of. As […]

What makes TikTok ad creative different?

When getting started with TikTok ad creative, forget about everything you knew about creative and ads because this platform is entirely different.   Our main word of advice is and always will be:  DESIGN ADS FOR TIKTOK SPECIFICALLY. Seriously, we can’t stress this enough. It’s tried & tested. There’s a 95% chance your ads you made […]

What’s new with TikTok ads?

After becoming the fastest growing social media company in the world, it’s not surprise that TikTok ads are becoming more and more popular with digital marketers and brands. The goal of every social media company has always been monetization, but it’s slightly different for TikTok. While brands are investing in advertising on TikTok, they still […]

Summer Fashion Trends 2022

Summertime sadness? Not us. What is it about summer fashion that gets everyone in a good mood? It’s simply a feeling, and as fashion is always changing, revolving with trends and styles coming in and out we felt that it’s our duty as a fashion eCommerce agency to let you know about what everyone’s wearing […]

LTV – Why it is the most important marketing metric

LTV

LTV or your CLTV (Customer Lifetime Value) is the most important metric for any fashion eCommerce business. The reason for this is that it gives a good indication of a brand’s current and future health. Internally we always say that the repeat customer rate (which is of course a big part of the customer lifetime […]

Text-based vs Creative Emails – What works better?

emails

How do you create your emails?  Or, rather, what do you think of when you imagine an email?  Is it a neatly designed image-based email that is visually appealing, or is it a regular email that’s used for work comms or basic conversation?  Advertising today is intrinsically image and video-based.  Think Facebook, Instagram, TikTok and […]

Why you should be using SMS marketing

sms marketing

Brands and marketers are always looking for new ways to communicate with customers, and SMS marketing is growing rapidly. Traditionally, in the online sense, brands were focused on Facebook, Instagram, Google and email marketing. These three forms of marketing gave brands a way of connecting with their customers throughout the journey. An ad would attract […]

4 Ways To Choose The Right Performance Agency

performance agency

For many growing brands and online stores, there comes a time when you would consider hiring a performance agency. There can be many reasons why you would do this, the most common one being a more hands-off approach.  This does not mean that you’re forgetting about your business. Rather, it means that you get experts […]

Engaging your email list without open rate data

email

When Apple released its iOS 14.5 update, many marketers (slightly dramatically) saw their careers flashing before their eyes. What are we going to do now? How are we going to contend with people having control over the ads they see? Why would Apple do this to us? And in the age of the collective freakout, […]