Engaging your email list without open rate data
When Apple released its iOS 14.5 update, many marketers (slightly dramatically) saw their careers flashing before their eyes. What are we going to do now? How are we going to contend with people having control over the ads they see? Why would Apple do this to us? And in the age of the collective freakout, […]
Purchasing online vs in-store shopping
The online store has grown immensely over the last few years. This has been accelerated by the global pandemic and online innovations. However, there is still a growing need for the in-store shopping experience. Especially since the world returns to some form of normality. There are demands on online stores to offer highly personalised experiences […]
Brand marketing: a new brand vs an existing one
In the world of performance marketing, we handle all types of brand marketing. Mostly, our clients are either starting to grow and looking for experts who know how to scale or unhappy with their previous agency. Performance marketing, in short, is? brand marketing based on metrics. In the past, it was easier for agencies to […]
Review of Shopify’s eCommerce Trends for 2022
Shopify has recently released its Future of Commerce Trend Report for 2022 in order to help marketers and brand owners navigate the ever-changing landscape of eCommerce. The 139-page report outlines what Shopify sees as becoming the future of eCommerce and includes recommendations regarding what anyone involved needs to be aware of. You can download the […]
Importance of Owning First-Party Data
Your average retail store and company have migrated online today, and as they have they have started to own first-party data. As more people use online in their day-to-day lives, the question of privacy and data use has grown. More recently, companies such as Apple (link to iOS blog) and Google have introduced privacy measures […]
Why every fashion brand needs key products
Every fashion brand starts somewhere. And every fashion brand, at its core, has key products that separate it from the rest. However, as fashion has got “faster” and demand has increased, a lot of innovation and flexibility is required for fashion brands and their key products to stay relevant. What is popular today might not […]
Klaviyo for Fashion eCommerce
Email marketing with Klaviyo, at its core, is essential to any eCommerce business. It allows online stores to reach a wider audience, nurture subscribers, and increase their overall revenue by 20%+. Being in the fashion eCommerce industry, it’s even more important to find a service provider that has the ability to provide you with the […]
First Steps into the Metaverse
If you’ve been paying attention to the (sometimes scary) technological advances in the world today then you’ve surely come across the term “metaverse”. it’s safe to say that this concept or idea has gained so much traction that Facebook has decided to call itself Meta. As a result, you may have also encountered stories about […]
The Benefits of Combined Marketing
For any retail or online store that incorporates digital marketing into their strategy, it’s always important to have a deep understanding of the channels that you will communicate with your audience, and a combined marketing strategy is essential if you want to reach your desired audience. Combined marketing, also known as multi-channel or omnipresent marketing, […]
Why choose us over an in-house team?
The eCommerce world continues its rapid growth, as seen by the most recent Black Friday where a number of our clients hit goals that even we weren’t expecting to hit. As brands continue to grow and online gets stronger compared to regular brick-and-mortar retail stores, the question that many brand owners are asking themselves is […]
