What makes TikTok ad creative different?

When getting started with TikTok ad creative, forget about everything you knew about creative and ads because this platform is entirely different.   Our main word of advice is and always will be:  DESIGN ADS FOR TIKTOK SPECIFICALLY. Seriously, we can’t stress this enough. It’s tried & tested. There’s a 95% chance your ads you made […]

Summer Fashion Trends 2022

Summertime sadness? Not us. What is it about summer fashion that gets everyone in a good mood? It’s simply a feeling, and as fashion is always changing, revolving with trends and styles coming in and out we felt that it’s our duty as a fashion eCommerce agency to let you know about what everyone’s wearing […]

LTV – Why it is the most important marketing metric


LTV or your CLTV (Customer Lifetime Value) is the most important metric for any fashion eCommerce business. The reason for this is that it gives a good indication of a brand’s current and future health. Internally we always say that the repeat customer rate (which is of course a big part of the customer lifetime […]

Text-based vs Creative Emails – What works better?


How do you create your emails?  Or, rather, what do you think of when you imagine an email?  Is it a neatly designed image-based email that is visually appealing, or is it a regular email that’s used for work comms or basic conversation?  Advertising today is intrinsically image and video-based.  Think Facebook, Instagram, TikTok and […]

Klaviyo for Fashion eCommerce


Email marketing with Klaviyo, at its core, is essential to any eCommerce business. It allows online stores to reach a wider audience, nurture subscribers, and increase their overall revenue by 20%+. Being in the fashion eCommerce industry, it’s even more important to find a service provider that has the ability to provide you with the […]