Denoa Label
Increased their annual revenue by 162% while increasing the MER by more than 100% to close to 8x.
162%
Year on Year Growth
7.9x
Marketing Efficiency Ratio
100+ FASHION BRANDS | €150M+ PROFIT-DRIVEN GROWTH
Built by former fashion brand owners, our boutique team works directly with you to grow your brand through product-led Meta Ads strategy, margin-aware planning, and creative aligned to what’s in stock, in season, and ready to scale.
Trusted by 100+ Fashion Brands
Rated 4.8/5 by our clients.
REAL RESULTS, NOT JUST PROMISES
These aren’t just nice creatives or lucky spikes, each of these brands used our Fashion Growth Framework to grow with clarity, control, and sustainable profit.
Increased their annual revenue by 162% while increasing the MER by more than 100% to close to 8x.
Year on Year Growth
Marketing Efficiency Ratio
Over 10,200 new customers generated profitably in the first 4 months of working together.
Increase in Revenue
Record Sales Day
Grown profitably in 4 months with 331% revenue growth and 130% higher MER.
Increase in Revenue
Increase in MER
Generated $700k from Meta Ads in 90 days at a 6.37x ROAS.
Sales In 90 Days
ROAS From Meta Ads
Growing revenue by 149% without sacrificing efficiency, holding MER flat while lifting AOV by 167%.
Year on Year Growth
Increase in AOV
Increased their revenue by 150% while increasing their Marketing Efficiency Ratio by 103%.
Increase in Revenue
Increase in MER
Doubled their revenue and more than doubled new customer acquisition in just 4 months.
Increase in Revenue
Increase in New Customers
Increased their monthly revenue profitably by 350% in the first 6 months of working together.
Increase in Revenue
Meta Sales Increase
Over $1 million additional revenue in the first 4 months of working together.
Additional Sales in 4 Months
Record Sales Day
Increased their Q4 revenue by 196% year on year while increasing the MER by over 60% to 6x.
Year on Year Growth
Meta Sales Increase
Increased their monthly revenue profitably by 533% in the first 5 months of working together.
Increase in Revenue
Marketing Efficiency Ratio
A new record sales day and month with over $1.3m in revenue generated in 4 months.
Increase in Revenue
Revenue Generated
WHAT MAKES US DIFFERENT
We’re not another media-buying agency. We’re a boutique growth partner built by fashion founders – combining hands-on strategy, product-led thinking, and a system designed to grow your brand profitably.
We’ve grown our own brands. That’s why our strategy is grounded in product, pricing, margin, and real-world fashion cycles.
You work directly with our core team. No junior handoffs, no outsourcing—just high-level strategy, sharp execution, and consistent support you can rely on.
We don’t “run ads.” We install a proven growth system built around bestsellers, profitability, and seasonality, so you grow with clarity and control.
BEHIND OUR STRATEGIC DECISIONS
These reports don’t just show data. They drive decisions. Our strategy isn’t reactive, it’s built around real-time numbers, margin goals, and product performance
Live breakdown of performance, profitability, and new customer metrics—updated weekly. We track MER, aMER, nCPA, profit, and retention in one place, so every decision is grounded in real numbers, not gut feel.
Weekly visibility on your top-performing products - ranked by sales, new vs. returning buyers, and revenue share over time. We use this to double down on what’s working and stop wasting spend on slow movers.
Know your numbers before you scale - and as you scale. This tool tracks your break-even MER, aMER, and profit margins based on real-time AOV, costs, and spend. We use it to guide decisions at every stage of growth, so scale never comes at the expense of profit.
We don’t just optimise weekly. We plan and measure performance across seasons, launches, and entire growth cycles. Our Annual Growth Tracker gives you a clear view of revenue trends, ad spend efficiency, AOV, retention, and profitability, so you scale with clarity, not chaos.
THE FASHION GROWTH FRAMEWORK
We don’t just run ads—we install a complete system that aligns Meta Ads with bestsellers, high-converting creatives, margins, and stock levels, ensuring every euro spent drives profitable, predictable growth.
We scale what’s proven. By doubling down on high-performing products, we drive consistent revenue and stable performance – no guesswork, no overspending on slow-movers.
We optimise for MER, aMER, and margin – not just ROAS. Our campaigns prioritise high-margin products and long-term sustainability, not short-term wins.
We design product-led creatives that are aligned to demand, not aesthetics. Every concept is built to sell – tested, refined, and matched to your stock and customer behaviour.
We sync campaigns to your product launches, demand cycles, and inventory. So you scale at the right time – without overspending when demand is low or stock is tight.
STILL HAVE QUESTIONS?
From pricing and timelines to what makes us different, here’s what brand owners usually want to know before partnering with us.
We partner with fashion and apparel brands that already have a strong product identity and want to scale with structure. Most of our clients are doing at least €30K/month and are looking for expert support with Meta Ads, pricing, and campaign direction. If your brand is niche, built around a clear product category, and ready to grow profitably, we’re probably a fit.
You work directly with our senior team. The same people who built and scaled fashion brands themselves. No juniors, no handoffs, no fluff. We bring strategy, clarity, and execution across ads, pricing, creative, and growth.
Meta Ads are the core of our execution, but it’s our fashion-specific strategy that makes the difference. We help with product prioritisation, pricing input, creative planning, and campaign rollout, so every euro you spend is aligned with your stock, margins, and seasonality.
Most agencies run ads. We install a profit-first growth system, built around your bestsellers, your margins, and what’s in stock. You also work directly with fashion experts, not account managers or interns. Our work is hands-on, structured, and tailored to fashion eCommerce.
Most brands see stabilised performance and stronger unit economics within 30–60 days. From there, we build toward sustainable, scalable growth. Our goal isn’t just ROAS spikes, it’s long-term margin protection and predictable scaling.
We don’t follow a one-size-fits-all model. Our pricing reflects the level of strategy, support, and media execution you need to grow. If your brand is doing at least €30K/month and you’re looking for expert-level support, let’s talk and we’ll walk you through the options.
You won’t need to manage us, but you will need to collaborate. We handle strategy, ads, creative testing, and planning, but we rely on you for timely input on stock, creative approvals, and brand decisions. If you want to disappear for 3 months, we’re not the right fit. But if you want expert execution with clear guidance, we’ll handle the heavy lifting.
We hear this all the time, and many of our best clients came to us after a bad agency experience. What they say now? “It finally feels like someone actually gets our brand.”
We keep communication clear, structured, and fast. You’ll always know where your money is going, what’s performing, and what we’re doing next. Our clients value the way we work: hands-on, strategic, and fully aligned with your product, goals, and margins. We’re not just a service provider, we’re a real partner in your growth.
We don’t offer gimmicks or revenue guarantees, we’re not here to oversell. But we do invite you to meet the team and walk through our process before making any commitment. If it’s not a fit, we’ll tell you. If it is, we’ll show you exactly how we’ll grow your brand.
THE FASHION GROWTH SPECIALISTS BRANDS RELY ON
From strategic support to record-breaking revenue, here’s what fashion brands say about working with us.
"Heavy Head Social say ‘83% of our clients see revenue double in less than 90 days.’
Numbers don’t lie, and this statement alone helped persuade me to work with them. Although I was very skeptical, I’m happy to say they smoked this target.
They helped double our monthly revenue within 60 days of working together. There’s no sign of slowing down either.
Thanks to everyone on the team at HHS! I’m really excited to achieve some explosive growth this year."
"We managed our FB/IG ads in-house for over three years, and paid social has been our top acquisition channel.
From the first call with Heavy Head Social, I could tell they really knew what they were talking about.
They have experience, they know what they are doing, and they work hard to get results. They understand business and have a genuine desire for us to succeed.
That has made all the difference in working with them. Highly recommend Heavy Head Social to anyone looking to take their paid social to the next level!"
"Working with Heavy Head Social has been incredibly smooth and rewarding.
Their in-depth knowledge of the platforms and experience with performance strategy provide the assurance that we can give them a goal and trust them to do what needs to be done to reach it.
Communication is extremely smooth, the team is proactive in developing and refreshing ad creatives, and they’ve been very helpful in solving technical platform issues on both Google and Meta.
I’d definitely recommend HHS very highly to anyone considering a partnership with them!"
"Working with HHS has been phenomenal and I must say they made a significant difference to the business.
They delivered what they said they would, professionally and efficiently. Communication was excellent, reports detailed and explanatory.
Requests and suggestions were taken seriously and dealt with in a timely manner.
I highly recommend them to anyone looking to take their business to the next level."
"I’ve been working with HHS for 2 months so far and the experience has been great.
The team is very knowledgeable, quick to respond to any questions, and extremely well organized.
We ran out of stock on a Saturday, they saw this and reduced ad spend so we didn’t waste budget on Sunday—really impressive.
I’ve never worked with an agency that was so proactive."
OVER €150M IN PROVEN FASHION SALES
Scaling isn’t about guessing—it’s about proven systems that drive sustainable, profitable growth. See how brands have transformed with our Fashion Growth Framework.
Sullen Clothing needed a structured Meta Ads strategy to scale profitably but struggled with inconsistent results and inefficient ad spend.
We restructured campaigns to focus on budget efficiency and margin growth, shifting ad spend toward proven performers while eliminating wasted budget on underperforming products. By developing performance-driven creatives and aligning campaigns with real-time sales data, we built a profit-first scaling strategy that maximized returns.
Denoa Label struggled to maintain profitability while scaling, as inconsistent ad performance led to fluctuating revenue and inefficient customer acquisition costs.
We optimized audience targeting and creative strategy, refining messaging to speak directly to high-intent buyers. By aligning ad spend with seasonal demand trends, we ensured consistent performance throughout key sales periods while improving customer retention efforts.
OOSC Clothing wanted to scale its ski and outerwear brand but struggled with seasonal revenue dips and inefficient ad spend that didn’t align with stock availability.
We implemented a profit-first scaling strategy that aligned ad spend with peak buying cycles, stock levels, and high-margin products. By refining audience targeting and leveraging dynamic creatives, we maximized conversions while maintaining efficiency across seasonal shifts.
Holy Pals wanted to scale in a niche market but faced challenges in finding high-value audiences and maintaining strong returns while expanding reach.
We developed a niche-targeting strategy, leveraging interest-based segmentation and Lookalike audiences to capture highly engaged buyers. By refining creative direction and using community-driven ad angles, we increased conversion rates and AOV while maintaining cost efficiency in customer acquisition.
Onepiece wanted to increase profitability while maintaining brand identity, but high ad costs and inconsistent ROAS were limiting growth.
We focused on scaling their best-performing styles, optimising ad spend based on real-time demand, and introducing creative concepts that drove higher engagement and conversion rates. The strategy ensured consistent profitability at scale.
READY TO GROW WITH CONFIDENCE?
We’ll review your Meta Ads, stock flow, and product strategy – then show you exactly what’s working, what’s not, and where the biggest growth opportunities are.
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Heavy Head Social Disclaimer: Results May Vary
At Heavy Head Social, we strive to showcase the success stories and results achieved by our valued clients. However, it’s important to note that individual results may vary. The outcomes depicted in our advertising videos and testimonials are based on specific circumstances and unique marketing strategies implemented by each client.
We cannot guarantee that every client will experience the same level of success or achieve identical results. Factors such as the client’s product, target market, competition, industry trends, and individual efforts can significantly impact outcomes.
Our aim is to provide valuable insights, effective strategies, and expert guidance to help our clients achieve their growth goals. We encourage thorough research, proper planning, and diligent execution to maximize the chances of success.
Please bear in mind that the results achieved by one client may not be indicative of the results you may obtain. Every business is different, and success depends on various variables and external factors beyond our control.
Heavy Head Social – 6-9 Trinity Street, D02 EY47, Dublin, Ireland