Diffusion
Reversed a 30% revenue decline in 6 months. Built a profitable paid acquisition system focused on new customers.
264%
Year on Year Growth
8x
Average MER
100+ FASHION BRANDS | $150M+ FASHION SALES
Ready to profitably scale your fashion brand to multiple 6 or 7 figures a month?
We’ve run fashion brands, not just ad accounts. We combine Meta Ads, performance creative and 20+ years of real fashion and business experience to acquire more customers and grow your brand profitably.
No call required. Takes 60 seconds.
Trusted by 100+ Fashion Brands
Rated 4.8/5 by our clients.
PROVEN FASHION RESULTS
Growth across 100+ fashion brands over 8 years.
See how we’ve helped fashion brands grow revenue, acquire more new customers and build profitable growth.
Paperdoll
Generated 181% revenue growth year on year. Turned product launches into consistent customer acquisition.
181%
Year on Year Growth
10.3x
Average MER
27 Miles Malibu
Generated 331% revenue growth in 4 months. Aligned seasonal products with profitable customer acquisition.
331%
Revenue Growth
130%
MER Increase
Sullen Clothing
Generated 311% revenue growth in 4 months. Aligned inventory with high-converting creative and offers.
311%
Year on Year Growth
$100k+
Record Sales Day
Adorn Pili
Generated 183% revenue growth in 6 months. Product-led creative attracted significantly more new customers.
183%
Revenue Growth
238%
New Customer Growth
STRATEGY & EXECUTION
From growth strategy to hands-on execution.
We don’t just tell you what we’d do. We take responsibility for the execution. From Meta Ads and performance creative to products, launches and the day-to-day decisions behind profitable customer acquisition.
01
01
Meta Ads Management
Campaigns, budgets, testing, daily optimisation and scaling. We monitor performance and make the day-to-day decisions for you.
02
02
Performance Creative
We turn your existing content and assets into Meta-ready ads, continually testing new edits, formats, hooks and messaging.
03
03
Products & Launches
New collection launching? Bestseller taking off? Stock running low? We keep your acquisition strategy aligned with what’s actually happening in your business.
04
04
Reporting & Advice
Clear reporting on what’s working, what isn’t and where we see the next opportunity, with proactive advice across acquisition, products, stock and profitability.
CLIENT EXPERIENCE
What it’s like to work with us.
Angelo Soares
Owner, Battle Cat Co.
Gail Doyle
Founder, Gails Rails & SENSS Design
BUILT FOR FASHION
Most ad agencies have never run a fashion brand.
We have.
We’ve built and grown fashion brands ourselves, so we understand the commercial reality behind the ad account. What to buy, what to push, when to scale, when to hold back, and how stock, margins and seasonality change the decisions you make.
That experience shapes how we manage your growth, not just your Meta Ads.
THE FASHION GROWTH FRAMEWORK
How we make growth decisions.
Our approach connects the commercial decisions behind your brand with the way we acquire customers and scale growth.
01
01
Bestseller-Led Growth
We identify the products most capable of acquiring new customers, then use paid spend to put more demand behind what’s already proving itself.
02
02
Profit-First
We look beyond platform ROAS to MER, acquisition costs and margin, so we’re scaling revenue that actually makes commercial sense.
03
03
Creative That Converts
We build and test advertising around the products, messages and formats most capable of driving sales, without losing what makes your brand distinctive.
04
04
Stock, Launches & Seasonality
We align spend with inventory, launches and real-world demand, scaling when the opportunity is there and adjusting when stock or seasonality says otherwise.
BEHIND OUR STRATEGIC DECISIONS
We track what actually drives your growth.
Products, customer mix, stock, acquisition costs and profitability, giving us the visibility to know where to push, where to pull back and where the next opportunity is.
Weekly Strategy Sheet
Live breakdown of performance, profitability, and new customer metrics, updated weekly. We track MER, aMER, nCPA, profit, and retention in one place, so every decision is grounded in real numbers, not gut feel.
Bestseller Tracker
Weekly visibility on your top-performing products, ranked by sales, new vs. returning buyers, and revenue share over time. We use this to double down on what’s working and stop wasting spend on slow movers.
MER + aMER Calculator
Know your numbers before you grow, and as you grow. This tool tracks your break-even MER, aMER, and profit margins based on real-time AOV, costs, and spend. We use it to guide decisions at every stage of growth, so scale never comes at the expense of profit.
Annual Growth Tracker
We don’t just optimise weekly. We plan and measure performance across seasons, launches, and entire growth cycles. Our Annual Growth Tracker gives you a clear view of revenue trends, ad spend efficiency, AOV, retention, and profitability, so you grow with clarity, not chaos.
CLIENT EXPERIENCE
What fashion brands say about working with us.
“
“We ran out of stock on a Saturday, they saw this and reduced ad spend so we didn’t waste budget on Sunday. Really impressive.
I’ve never worked with an agency that was so proactive.”
John Webber
Founder, Carved
“
“Christiaan and the team at Heavy Head Social are extremely knowledgeable when it comes to running Meta Ads, particularly within the fast-paced world of fashion where trends and demands can change daily.
Their expertise has been invaluable in helping us stay agile and responsive in our campaigns.”
Rebecca Flood
Operations Manager, Wardrobe Plus
COMMON QUESTIONS
A few things you might want to know.
What kind of fashion brands do you work with?
We work exclusively with fashion eCommerce brands. From apparel and footwear to jewellery, accessories and other fashion-led categories. Most already have an established customer base, proven products and consistent sales, and are looking for an experienced team to take ownership of Meta Ads and help them acquire more customers profitably.
Who will I actually work with?
You’ll work directly with Christiaan and Hollie, the founders of HHS. We stay closely involved in every client account, from strategy and performance to the decisions that shape what happens next. Behind the scenes, we work directly with our team to manage the day-to-day execution, so you get founder-level involvement without having to manage multiple people.
Do you only run Meta Ads?
Yes. Meta Ads is our specialism.
But we don’t manage it in isolation. Products, stock, margins, launches and creative all affect what should happen inside the ad account, so we use that information to make better decisions about what to promote, when to scale and where to put your budget.
How involved do I need to be?
You shouldn’t need to manage your Meta Ads, or manage us managing them.
We handle the day-to-day campaigns, budgets, optimisation, creative testing and decisions. We’ll need you to keep us informed about things like launches, stock and business priorities, but our job is to take the channel off your plate.
What kind of results can I expect?
Every brand is different, so we won’t promise a particular ROAS, CPA or revenue increase before we’ve looked at your business.
What we can show you is what we’ve achieved across 100+ fashion brands. If you request a Fashion Growth Audit, we’ll look at your current position and show you where we believe the biggest opportunities are.
YOUR FASHION GROWTH AUDIT
Find out where we'd focus to grow your brand.
We’ll personally review your brand, Meta Ads and creative to identify the biggest opportunities we see for profitable growth.
Where we’d focus first
The biggest opportunities we see across your Meta Ads, creative and products.
What’s holding growth back
Anything we think is limiting profitable customer acquisition.
What we’d do next
The priorities we’d focus on if it were our brand.
No call required. Takes 60 seconds.
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Heavy Head Social Disclaimer: Results May Vary
At Heavy Head Social, we strive to showcase the success stories and results achieved by our valued clients. However, it’s important to note that individual results may vary. The outcomes depicted in our advertising videos and testimonials are based on specific circumstances and unique marketing strategies implemented by each client.
We cannot guarantee that every client will experience the same level of success or achieve identical results. Factors such as the client’s product, target market, competition, industry trends, and individual efforts can significantly impact outcomes.
Our aim is to provide valuable insights, effective strategies, and expert guidance to help our clients achieve their growth goals. We encourage thorough research, proper planning, and diligent execution to maximize the chances of success.
Please bear in mind that the results achieved by one client may not be indicative of the results you may obtain. Every business is different, and success depends on various variables and external factors beyond our control.
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