162% Sales Growth: How Denoa Scaled with Meta Ads to Build a Bold Fashion Brand
The Brand
Denoa Label is a bold, fashion-forward brand catering to confident, independent women. Specialising in partywear, wardrobe staples, and celeb-inspired looks, the brand has made its mark with eye-catching designs and trendy, affordable collections.

The Problem
When Denoa Label approached us, their growth relied heavily on organic and influencer marketing, which caused significant revenue fluctuations month-to-month.
- Underperforming Meta Ads: Early attempts to run Meta campaigns lacked the structure and focus to drive consistent growth.
- Over-Reliance on Discounts: They needed to shift from being seen as a “discount brand” to building long-term value with their audience.
- No Strategic Funnel: Their campaigns lacked segmentation and personalised messaging, making it difficult to scale profitably.
Denoa Label required a focused strategy to stabilise their sales and establish themselves as a go-to fashion brand for party wear.



“Heavy Head Social brought the structure and expertise we needed to scale consistently and attract more customers—it’s been a game-changer for our growth.”
Their Goal
Denoa Label’s goal was to establish a paid social strategy that could deliver consistent, scalable growth while strengthening their brand image.
They wanted to stabilise revenue, attract more first-time customers, and move beyond over-reliance on discounts. Ultimately, their aim was to position themselves as a go-to destination for bold, statement-making fashion while increasing profitability and long-term customer value.
The Strategy
Using the Fashion Growth Framework, we rebuilt their Meta Ads strategy from the ground up:
- Campaign Structure Optimisation: Addressed audience segmentation and funnel setup to create a clear customer journey.
- Creative Testing: Focused on testing high-performing video and image creatives that reflected their bold, fashion-forward brand identity.
- Messaging by Funnel Stage: Tailored messaging for awareness, consideration, and conversion stages to overcome buyer objections and increase conversions.
- Scaling Ad Spend Profitably: Increased budgets strategically during peak periods, such as brand birthday or party seasons, to capture demand while maintaining a healthy MER.
- Stock Awareness in Ads: Ensured only in-stock products were promoted in Dynamic Product Ads, avoiding wasted spend on sold-out items.



The Result
Denoa Label’s Meta Ads campaigns delivered outstanding results:
- 162% Sales Growth: Achieved year-on-year, demonstrating the impact of their revamped strategy.
- Sales Outpaced Ad Spend: Generated 162% more sales with just a 62% increase in ad spend, showing significant efficiency gains.
- 137% AOV Increase: Achieved through product optimisation—promoting the right products and shifting away from discounts.
This transformation solidified Denoa Label’s position as a leading destination for bold, party-ready fashion.
Denoa Label’s success highlights how a structured Meta Ads strategy can deliver scalable growth and elevate brand value.
Ready to transform your fashion brand’s growth?
Curious if we can deliver results like these for your brand? Book your Fashion Growth Strategy Call today.
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