ABOUT HEAVY HEAD SOCIAL
We're built different, because we've been in your shoes
WE’VE BEEN IN YOUR SHOES
We didn’t start as an agency. We started as fashion founders.
At Heavy Head Social, we don’t just specialise in fashion; we are fashion.
Founded by former fashion brand owners with over 15 years of experience in international apparel businesses, we know the pressure of hitting revenue goals, the pain of navigating seasonality, and the joy of seeing your products in the hands of real people.
We’ve walked in your shoes, so we know exactly what makes fashion brands tick, and, more importantly, what makes them grow
WHY MOST AGENCIES GET FASHION WRONG
Growth isn’t just about ads. It’s about what makes products sell.
Fashion isn’t like other industries. Success isn’t just about running ads or creating flashy campaigns, it’s about understanding what makes your products sell: timing, creative messaging, and customer behaviour.
Most agencies treat every eCommerce brand the same. We don’t.
That’s why Heavy Head Social exists: to bridge the gap between agency performance and industry understanding. Our mission is simple, to help fashion and apparel brands grow sustainably by focusing on the metrics that matter: revenue, ROAS, aMER, and long-term profitability
THE HEAVY HEAD SOCIAL STORY
Our story.
Christiaan and Hollie each began their journeys in fashion from different corners of the industry. Christiaan was busy running fashion stores in the Netherlands, while Hollie was leading retail management teams, training 900 staff to launch Boston’s first Primark store.
With years of experience in the industry, they saw firsthand how challenging it was for fashion brands to grow sustainably. That shared understanding and passion for growth led to the creation of Heavy Head Social.
In 2017, Christiaan launched the agency to help fashion brands grow through data-driven marketing strategies. By 2020, Hollie joined as Head of Operations, bringing her expertise in leadership and organisation to transform rapid growth into long-term success.
Since then, Heavy Head Social has helped over 100 stores in 12 countries generate more than $150 million in sales.
THE FRAMEWORK BEHIND FASHION’S FASTEST-GROWING BRANDS
The Fashion Growth Framework: Built for sustainable, profitable growth.
Our proprietary Fashion Growth Framework is the backbone of everything we do. It’s a tried-and-tested system designed specifically for fashion eCommerce, combining:
- Expert Meta Ad strategies
- A deep understanding of fashion cycles and customer psychology
- Data-driven insights to optimise growth while maintaining profitability.
- A hands-off, results-focused approach so you can concentrate on building your brand.
No guesswork. No generic playbooks.
Just a proven system tailored to help your brand grow sustainably.
OUR PURPOSE AT HEAVY HEAD SOCIAL
Helping fashion brands grow confidently. With data, structure, and strategy.
At Heavy Head Social, our mission is to empower fashion and apparel eCommerce brands to grow sustainably, profitably, and confidently.
We work with brands that:
- Focus on long-term growth over quick wins.
- Value crafting exceptional products and building meaningful customer relationships.
- Want a hands-off, results-driven approach to Meta Ads, so they can focus on what they do best, product, creative, and strategy.
By combining industry expertise with data-driven marketing, we help brands crack the multi 7-figure mark and build a lasting connection with their customers.
REAL RESULTS, NOT JUST PROMISES
We’ve helped fashion brands generate over $150 million in revenue.
Profitable growth isn’t luck, it’s built with the right system. See how brands have grown with our Fashion Growth Framework.
Diffusion
Reversed a 30% revenue decline and built a profitable paid acquisition system within 6 months
264%
Year on Year Growth
8x
Average MER
Denoa Label
Seasonal demand alignment and conversion-driven creatives generated 162% YoY growth and 7.9x MER in 12 months.
162%
Year on Year Growth
7.9x
Marketing Efficiency Ratio
Sullen Clothing
Stock-aligned campaigns and conversion-driven creatives generated 311% revenue growth and 10,200+ new customers in 4 months.
311%
Increase in Revenue
$100k+
Record Sales Day
Grass Fields
Product drop execution and traffic diversification generated $1.3M revenue and 266% growth in 4 months.
266%
Increase in Revenue
$1.3m
Revenue Generated
27 Miles Malibu
Seasonal product timing and margin optimisation generated 331% revenue growth and 130% MER increase in 4 months.
331%
Increase in Revenue
130%
Increase in MER
Beautiful Bastard
Bestseller-led scaling and profit-first campaigns generated 157% YoY growth and $2M+ revenue in 8 months.
157%
Year on Year Growth
$2M+
In Revenue Generated
Onepiece
Multi-market funnel setup and cold audience expansion generated $700k revenue at 6.37x ROAS in 90 days.
$700k
Sales In 90 Days
6.37x
ROAS From Meta Ads
Battle Cat Co
Growing revenue by 149% without sacrificing efficiency, holding MER flat while lifting AOV by 167%.
149%
Year on Year Growth
167%
Increase in AOV
Izabel London
Customer acquisition focus and extensive product catalog management generated 50% revenue growth and 103% MER increase in 12 months.
150%
Increase in Revenue
103%
Increase in MER
Adorn Pili
Product-focused messaging and visual storytelling generated 183% revenue growth and 238% new customer increase in 4 months.
183%
Increase in Revenue
238%
Increase in New Customers
OOSC Clothing
Seasonal timing and high-margin focus generated 350% revenue growth and 529% Meta sales increase in 6 months.
350%
Increase in Revenue
529%
Meta Sales Increase
Bella Ella Boutique
Collection-based scaling and funnel optimisation generated $1.07M additional sales and $25k+ record day in 4 months.
$1.07m
Additional Sales in 4 Months
$25k+
Record Sales Day
Holy Pals
Pre-warming campaigns and pre-order strategy generated 196% Q4 growth and 583% Meta sales increase.
196%
Year on Year Growth
583%
Meta Sales Increase
Olympvs Jeans
Benefit-driven messaging and audience segmentation generated 533% revenue growth and 4.3x MER in 5 months.
533%
Increase in Revenue
4.3x
Marketing Efficiency Ratio
READY TO GROW PROFITABLY?
The system fashion brands trust for long-term growth.
Fashion eCommerce is competitive, but the right strategy makes all the difference. At Heavy Head Social, we don’t just run ads, we install a proven system for profit-first growth, helping fashion brands grow predictably and sustainably.
If you’re serious about growth, let’s build a strategy tailored to your brand.
