Bella Ella Boutique

After Engaging Heavy Head Social for Facebook & Instagram Ads…
Increased their monthly sales by an average of 200%

$ 0.5 M
Revenue Increase In 90 Days
$ 10 k
Record Sales Day

About Client / Campaign

Bella Ella sell boutique dresses. They built their brand around hand-picked quality, exquisite comfort, and trend-setting styles.

To take their brand to the next level, we set up smart-funnels. Which allowed us to ramp up ad spend to $130k per month.

Problem / Goal

When they came to us they had 2 main problems:

  • They hit a ceiling with Facebook & Instagram ads
  • They spent too much time managing their ad account

Their goal was to double their sales. Which we smashed after only 7 months (generating $300k+ per month).

Opportunities We Discovered

Using the wrong account structure for ads. Able to generate OK sales spending low amounts, but couldn’t scale.

Using a single product only approach (makes things difficult due to sizing and stock). I.e. no collections.

Had wild monthly fluctuations in sales


4 Step Funnel

Generated consistent sales from retargeting and existing customers. To overcome the monthly and seasonal fluctuations.

Collections Ads

Created a mix of product ads and collection ads. Fixed stock issues. Allowed us to increase ad spend quite aggressively.

YouTube Retargeting

Added after the first $500k month. To diversify traffic.

Klaviyo Email Management

Increased revenue a further 30% with email marketing.

Ready To Take Your Brand To The Next Level?

Maybe we can generate results like this for you. Schedule a call today. We’ll have a no-obligation chat about your business and see how we can help!

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Achieving 7.6x ROAS from FB and IG Ads and over $1M in revenue


Revenue Generated


ROAS Facebook & Instagram



Sold $700k of product in 90 days at a 6x+ ROAS







Increased monthly sales with an average of 200%


Total sales in 90 days


Record sales day



Increased sales 3.5x in 30 Days


Sales increase in 30 days


ROAS at scale