Bella Ella Boutique
After Engaging Heavy Head Social for Facebook & Instagram Ads…
Increased their monthly sales by an average of 200%
About Client / Campaign
Bella Ella sell boutique dresses. They built their brand around hand-picked quality, exquisite comfort, and trend-setting styles.
To take their brand to the next level, we set up smart-funnels. Which allowed us to ramp up ad spend to $130k per month.
Problem / Goal
When they came to us they had 2 main problems:
- They hit a ceiling with Facebook & Instagram ads
- They spent too much time managing their ad account
Their goal was to double their sales. Which we smashed after only 7 months (generating $300k+ per month).
Opportunities We Discovered
Using the wrong account structure for ads. Able to generate OK sales spending low amounts, but couldn’t scale.
Using a single product only approach (makes things difficult due to sizing and stock). I.e. no collections.
Had wild monthly fluctuations in sales
Solution
4 Step Funnel
Generated consistent sales from retargeting and existing customers. To overcome the monthly and seasonal fluctuations.
Collections Ads
Created a mix of product ads and collection ads. Fixed stock issues. Allowed us to increase ad spend quite aggressively.
YouTube Retargeting
Added after the first $500k month. To diversify traffic.
Klaviyo Email Management
Increased revenue a further 30% with email marketing.
Ready To Take Your Brand To The Next Level?
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